Factor affecting the use of e-money in millennial generation: Research model UTAUT 2

نویسندگان

چکیده

This study aims to determine the factors that influence users in using electronic money transactions. The Unified Theory of Acceptance and Use Technology (UTAUT) is used as a research model with independent variables: performance expectations, facility conditions, social influence, perceived values, habits, beliefs, hedonic motivation. dependent variable this actual use interest be mediator variable. method uses an online survey distributed Google Surveys. study's sample was 194 spread across three major cities Indonesia, such DKI Jakarta, West Java, Central Java. Primary data collected were analyzed SmartPLS software. results explain trust substantial factor influencing money. Companies, case, must pay attention system security able attract millennials

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ژورنال

عنوان ژورنال: Jurnal manajemen dan pemasaran jasa

سال: 2021

ISSN: ['2442-9732', '0216-3780']

DOI: https://doi.org/10.25105/jmpj.v14i1.8212